3 Content hacks
I was thinking about you,
I realize if you are running any business online/offline you need content. Whether it is to increases awareness to the consumer or sales copy to sell your product. Everyone needs to be able to create content. Though this sounds like a simple answer, produce content, the greatest obstacle you are facing is that you are competing against thousands of others who are doing the same thing. To build an audience, your content needs to be different to set yourself apart from the pack. To put this into context, more content has been created over the last 20 years compared to the last 2000, and there are over 1 million websites being created each day.
What medium are you comfortable with.
To start the content creation process you need to figure out what medium you are comfortable with using and learn it. For example, if you feel more comfortable in front of a camera, lean towards video type of platforms. If you are more inclined to write, text-based platforms would be suitable. You get the idea.
Design a strategy you can maintain.
Design a content strategy that you can maintain. Come up with a schedule and stick to it. The key to any content strategy is consistency. It works to your advantage to post once per week versus doing 7 posts week 1, nothing week 2, and week 3 and 4 twice. Secondly, plan out your content in advance so that your content flows in a logical order. This way you can mix up sales campaigns with nurturing email campaigns.
Track your results.
Track your results, but don’t get overly consumed with data. There is a balance between being consumed with analizing data and writing content that connects with your audience. Meaning, use SEO sparingly. For one, all it takes is a change in the platform’s algorithm and you are out of business. Secondly, if your sole purpose is to rank high on the search engines, you are not fulfilling your purpose as a content creator, which is to provide content that connects you to your audience.
Lastly, everyone at some point will be looking for fresh ideas or suggestions. When this issue arises using the search bar is a great place to start. Type in a few keywords, hit enter, and see what comes up. Or you can use platforms such as “answer the public,””Ubersuggest,” and “Buzzsumo, to name a few that will show you what people are currently searching for.