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People have a difficult time with affiliate marketing because they don’t have a clear path. Most people coming into the affiliate marketing/online marketing space are coming in looking to change their current situation. For many, this is money. Instead of approaching the business with a business owners’ mentality. I have a store and how do I want to go about marketing it. They Instead, take the approach of, “here is my product. You want it? Why not? The whole approach is wrong. They have a short term approach that doesn’t work. Affiliate marketing is a business and you need to run it as such.