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This video covers 4 steps someone takes to become part of your organization or a customer inside your business. Where they end up is dependent upon the objectives of your company/organization.
Once your objective is set. It’s time to figure out which channel will be the best fit for your organizational plan. Some examples of channels can be content marketing, using your website, a blog, pay-per-click(PPC)advertising, to name a few.
Once you have an idea of what mediums you want to use, it could be one of the channels mentioned above or you can use a mixture, it’s time to get to work.
The following 4 steps should be your priority for getting traffic into your online, affiliate marketing business.
Step 1. Make people aware of who you are. You could call this brand awareness.
Step 2. Acquiring prospects. Using a channel to get your message out there.
Step 3. Nurturing these prospects. Bringing them in as cold prospects and getting them to know, like, and trust you. The goal of turning cold traffic into hot traffic.
Step 4. Sales readiness. Most people moving through your funnel won’t buy from you today. Wrong offer, Wrong time, or wrong person. This is where your follow-up process comes into play.