Defining your target audience

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If you target everyone, you connect with no one.

The subject of finding your target audience comes up all of the time. And, because of this and the idea that it seems so obvious that we blow it off as something trivial. Unfortunately, this is the furthest from the truth. In fact, you will save yourself a lot of time and money if you spend time and get this right. Here’s why, if you are someone that looks to get traffic from paid sources you will be losing a lot of money until ģet it right. Eventually, you are going to have to work your way through the process.

The question is how much money you are willing to spend before you figure out the appropriate segment of your audience. So, why not reverse engineer the process at the beginning and get yourself to a position of profitability sooner?

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