https://youtube.com/shorts/A6h5OKwAQIc?si=t1GS5syzOhKspQA1
Regardless of what niche you are in, we are all doing the same thing. That is if you are marketing online. You need to craft offers that sell whatever it is that you are marketing. Whether you’re B2B, B2C, affiliate marketing, at the end of the day we are all selling H2H. Human to human. This basically means that you are in the business of creating and nurturing relationships online. Your success online is based on the method you take and more importantly, the sequence.
The best way to describe this is using a dating relationship as an example. Are you going to ask someone to marry you on the first date? Most likely answer is no. You are going to develop this relationship overtime. There are going to be small gifts exchanged, i.e., a checklist in exchange for their email address. As this relationship grows you can ask for greater commitments. Dating exclusively, purchasing your course, and possibly culminating to marriage, would be your high-ticket offer.
Unfortunately, too many people operate as I want to make money now versus meeting people where they are. The make money online crowd are focused on what they can make today and must go through lots and lots of people to find a buyer.
On the other hand, if you develop a pipeline of potential customers and remain in contact with them overtime you will have bunches and bunches of hot leads to work from.
Sort of reminds me of the story of the “tortoise and the hare.”