https://youtube.com/shorts/DnSNrVjkfIQ?feature=share
In this video I mention lead generation metrics. Measuring whether your efforts are paying off or are you spinning your wheels. The thing you want to remember is you are in affiliate marketing or any online endeavor to make money. This holds true in both the online and offline world.
Your job as a business owner is to track and measure your results to the point where you know how many leads you need to bring in that provides you with x number of qualified leads. Then you need to break these leads into different categories in terms of your sales process. Of these qualified leads, how many turn into sales?
If you were working for a large corporation, would your boss care how many shares your current blog post received? Or would they be more interested in how much money your promotion brought in?