Capture
Capture is the 2nd step in the 4 steps of focus. In this step the goal is building your database or email list. To be successful with this step you will need an auto responder, something to offer, and some web/capture pages. Once you have built this email list and the point of building it is to keep access with the list of people you have acquired. This allows you to remain in contact with them and will allow you to recommend both products and services.
Autoresponder examples Builderall, interserver are just a few of the many available to youis a piece of software that stores contact information, ie email address. From here you can set preset message or an on demand message.
Bribe people are going to voluntarily give you their email address. You have to offer something highly desirable. Ie video training, downloadable PDF, case studies, webinar, and other resources.
Capture pages are web pages you have 2 pages
Opt-in page or a squeeze page, this is the first page and your main goal here is to obtain an email address or capture it. 2 options you can either opt in or leave the page your choice
Bridge page is the second page after giving away their email address, you say thank you and how to access the information they requested and what to expect from you in the future and what to do next.
All of this is explained in greater detail
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