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We all love knowing what we are doing is being accepted by our peers. As a marketer there comes a time when it is no longer acceptable to be focused on shares and likes. You must be willing to get inside your metrics, a way of measuring, to understand whether your efforts are paying off. At the end of the day, you are running a business. Your business needs to make money if you want to call it a business. So, focus your attention on getting qualified leads versus having a huge list of freebie seekers.
How do you get qualified leads? This is where you want to understand your target audience better than that audience knows themselves. This way you can send relevant messages that peak their interests and become more likely to open your emails as you move them along your sales process.
Once this is accomplished knowing where they are inside your sales funnel will determine how you connect with them. Nothing kills a relationship faster than trying to sell to someone who is not ready to buy.