https://youtube.com/shorts/haMYXmOdumY?si=EZRnzb6B5Z88ei6H
The process of getting paying customers starts by offering value in advance. This is something that is hard to execute when your mindset is focused on making money online.
When designing content, your content or offers should provide tremendous value to your prospective customers when you are trying to gain their trust. This idea can seem counterintuitive to some people because for many they are looking for quick results and want to see an immediate return on investment. Meaning, they get lead and immediately try to monetize this lead and often they are not ready.
The goal of your marketing strategy is to transform people from being completely unaware of your products or services into becoming raving fans who promote your products and services to anyone who will listen. The foundation of this relationship is built on offers that provide value in advance of the purchase.
The lead process begins by creating content, an ungated offer, that has one of the following 3 attributes. Does the content you post offer entertainment, inspiration, or education. The first 2 can be challenging, but the third is in everyone’s grasp.