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How to create a consistent marketing strategy. The main objective for any marketing strategy for it to be viable is to generate a consistent flow of leads into your business. As this occurs people come into your business showing various levels of interest. Not everyone is ready to buy something that particular day.
If you want your lead generation activities to be worth your efforts, knowing where someone is inside your lead generation process, aka your sales funnel is important. Knowing how to connect with potential leads based on where they are inside your funnel is a skill. You need to know the journey your prospect takes from the beginning, showing interest to the final stage, buying something. A lot of this skill comes from experience and understanding data. Being able to provide appropriate information at the right time increases your chances of taking someone you don’t know and converting them into a customer.
Being able to do this well is going to determine whether they will be a customer of yours or will they bounce and go somewhere else?