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Is personal branding your message important?
Depending on what fuels your fire, we are all in this for various reasons and this is what should be the primary motivator of your branding message.
If this is the case, why is it that you see a similar message on a profile page. I think when someone joins a program, they feel it is all about the program. That is the program is going to get people to buy. But the reality is, for example, let’s say there are 1000 people in your program. This means you have 1000 people selling the same thing. Is this bad? No. But it is hard to stand out from the crowd when you are branding yourself like everyone else inside the group. You can all sell the same product; you just need to resonate with your audience in a different way. Something which is unique to you. Your uniqueness is what you should focus on, not the product. The product is the tool, not the project.
So, what can you do to create a unique branding message? Here’s a formula I have used, and it goes like this:
Your name/business, is (an adjective), (your niche), to offer (a benefit) to (your avatar) making them feel (an emotion).
Hope this helps…