Is your website set up for conversions?

https://youtube.com/shorts/IxBjzr18-KY?si=vv_UMqDfY4iAiCnf What brought this subject up was I’m in the process of doing a website makeover and what I was sharing with this client was that people do not read websites, they scan them. What is going through their mind as they are scanning is, “can you help me solve my problem?” They aren’t interested […]

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Should you be using key performance indicators to run your online business?

https://youtube.com/shorts/4K5UNfpvP_A?si=4I3VPSZYXHHR9ioT Should you be using key performance indicators? I don’t know if you are anything like me, but when I first started out in this business, one of the biggest mistakes I made was to assume that everyone was my target audience. Part of my reasoning was I was so happy to have an operational

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Lead generation and sales funnels.

https://youtube.com/shorts/r2dqM98oKhE?si=nv3kS6zfT6IcH0u3 Every business whether you are working online or offline, you need to be bringing in new leads, if you want a business. As you evaluate the entire sales process, the lead acquisition phase is the most expensive to a business because you are acquiring these leads at a loss. Without making any connection with

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Creating content, why an ungated offer matters.

https://youtube.com/shorts/D4Wl021up-4?si=XGcL3mab0Iwcybnq Working in the internet marketing space it’s difficult to stand out. You may feel like, “why am I doing this?”, “why should I put in the effort when there is so much content being produced?” Being in the information age, the production of content is at an all-time high. There is an absolute glut

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Creating offers that convert for internet marketing

https://youtube.com/shorts/haMYXmOdumY?si=EZRnzb6B5Z88ei6H The process of getting paying customers starts by offering value in advance. This is something that is hard to execute when your mindset is focused on making money online. When designing content, your content or offers should provide tremendous value to your prospective customers when you are trying to gain their trust. This idea

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