https://youtube.com/shorts/v-kSF1IuRzc?feature=share3
In this video, is about the fact that today we are consuming more information than ever before. In fact, the average customer is exposed to 3,000 media messages/day and will only pay attention to 50 and positively remember 4. The consumer is no longer relying on the salesperson to be the sole source of information. Much of the traditional sales process is being done in the comfort of their homes where they are comparing and gathering information to make an educated decision. So, if this is the case how do you go about generating leads for your business?
This is where content marketing plays a role in today’s buying cycle. First, you need to become noticed and show people that you can be a trusted source of information. By creating valuable and informative content you can build the know, like, and trust factors. And the information you share doesn’t necessarily have to be yours. Another source of information written by someone else can go a long way in building someone’s confidence in your brand.