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If you are starting out you need to get customers. Without customers your business makes no money. So, how do you go about getting customers? Taking the approach of a business owner, in a conventional business you can rely on word of mouth as a way of generating new business. But online you can’t take this approach. You need to draw people to you by the type of content you create. This is where content marketing comes in.
Content marketing is done without overtly trying to sell a product. The aim is to educate and inform your audience by properly delivering consistent and useful information. Your following will reward you with their business, and over time, their loyalty. This type of marketing creates a strong bond between you and your customers and is very hard to break