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When working online we are under the impression that there’s a big difference between the online world and the offline world. Though there are a few subtleties, for the most part, they are the same because on the other side of your promotional links is a human being. Since we are dealing with humans the purchasing process is the same today as it was decades ago. You want to build a connection; you want to demonstrate that your product/service will solve the problem they are having. Second, your business needs to operate like a conventional business. You can have the greatest product but if no one knows where you are, you are not going to sell anything. This is why most marketers don’t make it. They believe that the product will sell itself.